BMSG OPEN THE SHUTTER Shin-Nagata 2026

Why You Should Visit

BMSG — the label and agency behind BE:FIRST and HANA — marks its 6th anniversary by turning shop shutters into murals in three Japanese towns. In Kobe the venue is Shin-Nagata's Honmachisuji and Rokkenmichi shopping streets, where mural artists BAKIBAKI (Osaka), Yoka Paint and SRB (Okinawa) paint shutters of vacant shops with portraits of eight BMSG artists: KAIRYU, NAOYA and SEITO of MAZZEL, NAOKO, YURI and MOMOKA of HANA, ADAM of STARGLOW, and Fumino. Point your phone at a shutter and the artist opens it on screen, launching a song, dance or talk clip made for that spot. The AR runs 11:00–19:00 daily until Sep 27; the murals stay up until Oct 9. It is free to walk through and runs alongside sister sites in Aichi and Fukuoka.

Photo Gallery

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Photos taken on Sep 18, 2026 (opening day). Four murals found so far, two artists each: two on Honmachisuji (blue and pink) and two on Rokkenmichi (blue and green).

Where the murals are

The four found so far, list & map

Positions are approximate, logged on foot on Sep 18.

Essentials

location

Honmachisuji & Rokkenmichi shopping streets (Shin-Nagata)

period

September 18, 2026 (Fri) - October 9, 2026 (Fri)

Time

Shutter art on view all day (Sep 18–Oct 9). AR video experience Sep 18–27, 11:00–19:00 daily

cost

Free (street display)

Links

Kobe · Gluten-free

Basque cheesecakeBaked with rice flour, no wheat. Whole 12cm, serves 2-3¥4,700 incl. shipping (Japan only)

access

About 5 min walk south from Shin-Nagata Station (JR / subway). Head south along Honmachisuji from the station and you reach the crossing with Rokkenmichi.

There are 8 car parks within a 12-minute walk of Honmachisuji & Rokkenmichi shopping streets (Shin-Nagata). The map shows each with its walking time.

Facility data comes from OpenStreetMap. It does not include opening hours, fees or availability.

TICKETS / REGISTRATION

No booking needed. Venue-only stickers are handed out at some shops on the streets, one per person, while stocks last. The official site does not name the shops, so ask the event staff on site. The organiser asks that you not contact the shops or street associations directly.

NOTE

On site, Sep 18

Four murals found so far, two artists each: blue and pink on Honmachisuji, blue (entrance corner) and green (inside the arcade) on Rokkenmichi
Honmachisuji also has a black shutter with the BMSG Kogeihinten logo

The eight artists

MAZZEL: KAIRYU, NAOYA, SEITO / HANA: NAOKO, YURI, MOMOKA / STARGLOW: ADAM / Fumino

Mural artists

BAKIBAKI (Osaka), Yoka Paint, SRB (Okinawa)

AR (until Sep 27, 11:00–19:00 daily)

Open the AR site in Safari or Chrome on your phone and point it at a shutter. In-app browsers (X, Instagram, LINE) may not work
Recommended: iOS 18+ / Android 14+
The clips have sound — bring earphones
No scanning after 19:00 or early morning. Heavy on battery
Pointing your phone at the mural photos on this page also works (all four confirmed)
Answer the survey on the site for an exclusive wallpaper

Running alongside

Aichi: Endoji shopping streets (Nagoya) / Fukuoka: Kurume Hotomeki-dori
BMSG Kogeihinten (online, Sep 18 11:00 – Oct 12 23:59). Hyogo makers: Kunjudo, Studio Kiichi, Kishimoto Kichiji Shoten, Maruman (POLS). All profit goes to the artisans

Organiser's requests

No late-night or early-morning visits, no blocking the street, no shouting
Don't contact the shops or street associations directly
Keep other visitors' faces and licence plates out of anything you post

FAQ

Do I need a ticket?

No. The murals are on shutters along public shopping streets, so there is no admission and no opening hours — except the AR videos, which only run 11:00–19:00 daily until Sep 27. The organiser asks that you avoid late-night and early-morning visits.

Which artists are painted at the Kobe venue?

Eight artists: KAIRYU, NAOYA and SEITO of MAZZEL, NAOKO, YURI and MOMOKA of HANA, ADAM of STARGLOW, and Fumino. SKY-HI and the BE:FIRST members are assigned to the Aichi and Fukuoka venues.

Where do I get the sticker?

Some shops on the streets hand them out, one per person, until they run out. The official site does not say which shops, so ask the event staff on site. The organiser asks that you not contact the shops or street associations directly.

Can I see it in the rain?

Yes — both Honmachisuji and Rokkenmichi are covered arcades, so you can walk them without an umbrella.

Calendar

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BMSG OPEN THE SHUTTER Shin-Nagata

Why You Should Visit

Photo Gallery

Where the murals are

Essentials

FAQ

Events nearby & around the same time

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