Minna no AWA-YA meets Kobe (Cow Brand Soap Pop-up) 2026

Dates & time: November 12, 2026 (Thu) - November 18, 2026 (Wed) 12:00–20:00 (last entry 19:30). Closed Mon, Nov 16
Price & booking: Free admission Entry reservations are scheduled to open at 10:00 on Thu, Oct 22 via Cow Brand Soap's official LINE account.
Venue & access: KIITO (Design and Creative Center Kobe) About a 5-min walk from Minato-Motomachi Station (Kobe Municipal Subway Kaigan Line)

There are 7 car parks within a 12-minute walk of KIITO (Design and Creative Center Kobe), and 8 public restrooms within 8 minutes. The map shows each with its walking time.

Facility data comes from OpenStreetMap. It does not include opening hours, fees or availability.

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Why You Should Visit

Cow Brand Soap, the maker of the classic red-box bar soap, brings its pop-up "Minna no AWA-YA" to Kobe for the first time — its first Kansai stop since 2023, after drawing over 48,000 visitors in total. At KIITO, a former silk-testing building near the port, you can try the new skincare line AKA in an experience lab, hunt for vintage packaging in a photo spot made of countless red boxes, and feel the soap's rich foam in a hand-pack demo. Admission is free, and it's all indoors, so it works well on a rainy day.

What you can try

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画像出典: PR TIMES（牛乳石鹸共進社）

The new AKA skincare line, a photo spot piled with red boxes, and the Red Box Iroha Karuta cards. Images via the Cow Brand Soap press release on PR TIMES.

NOTE

At the venue

AKA experience lab: try the new skincare line (cleansing soap, toner, emulsion)
FIND OLD AKABAKO: photo spot where you search for past packaging among countless red boxes
Foam hand-pack experience
Cow Brand Soap Lab: mini seminars by researchers
Red Box Iroha Karuta (trivia card game)
Merchandise idea submission project

Around Kobe

Digital stamp rally (Nov 1–30) with partner spots including Kannonya, KIITO CAFE, Kobe Port Tower, the Mosaic Ferris wheel and the Felissimo Chocolate Museum
Bathhouse collab: take the map handed out at the KIITO venue to any of 27 participating public baths in Kobe, and after your bath you get a red-box acrylic key holder shaped like a locker key (first 2,000, Nov 12–Dec 31)
Felissimo collab goods (red-box accessory case, bathhouse-themed bath towel, etc.) on sale from Oct 6

Sannomiya Culture Art Shopping Free Cheap Rainy Day

出典: PR TIMES（牛乳石鹸共進社）

Kobe · Gluten-free

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FAQ

Is there an admission fee?

No, admission is free.

Do I need a reservation?

Entry reservations are scheduled to open on Oct 22 via Cow Brand Soap's official LINE. Whether walk-ins are accepted has not been announced.

Is it closed on any day?

Yes, it is closed on Monday, November 16 (venue closing day).

Nearby Spots

spots

Minna no AWA-YA meets Kobe (Cow Brand Soap Pop-up)

Why You Should Visit

What you can try

NOTE

Where to go next

FAQ

Nearby Spots

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Higashi Yuenchi Park

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Kobe Old Foreign Settlement